| |
“The best agent for the buyer is the worst
agent
for the seller when it comes to price.”
When sellers hire incompetent agents, buyers save thousands.
Homebuyers are amazed at how easy it is to pay less for a home.
They can't believe their luck when they see a home priced at $500,000
and the agent says the owners will accept $470,000. They think,
“Wow, we would have gladly paid more than that!”
The Best Deal for the Buyers
There is nothing wrong with wanting to get the best deal when you
are buying a home. What is wrong is what incompetent agents do to
homesellers - they charge thousands of dollars in commissions but
they under-sell the homes. They make it easy for buyers to get bargains.
To buy a bargain or pay less than you are prepared to pay, you
will need to find an incompetent agent. You might not be treated
well, but you will often get a lower price.
You may wonder, if agents get a percentage of the selling price,
why they under-sell homes so often. The answer is simple: It requires
little effort to make sales when the prices are low. Also, an extra
$10,000 on the price means as little as $100 to the salesperson.
“Just sell it and get the commission”, is the attitude
of most typical agents. A sale means commission and no sale means
no commission. It's get the sale at any price .
The Betrayal of Sellers
One of the biggest complaints made by homesellers is that agents
seem to work for the buyers instead of the sellers. When it comes
to respecting the privacy of the sellers, some agents are more than
incompetent, they are negligent. Incompetent agents betray sellers.
The first thing buyers notice about incompetent agents is how they
speak about the sellers and their homes. One buyer explained it
simply when she said, “The agents are such blabber mouths.”
These agents will openly state that a home is “over-priced”
or that the seller is “unrealistic”. Many an agent has
been caught by a homeseller who has sent a friend to enquire about
their home. When the sellers discover how the agents talk 'behind
their backs', they are furious.
And the buyers are amazed. Many buy cheaply, but they would never
choose the same agent when they sell. They cannot respect agents
who betray sellers.
Questions Which Reduce the Price
If you want to reduce a price, you can start by asking an incompetent
agent just four questions.
- “Why are they asking this price?”
You don't have to say anything else. This question immediately
puts the agent in the position of having to defend the price.
And, if the agent is concerned about the price - as most of them
are - you will often be given a reduction. The response is likely
to be, “Well, it's a bit dear, I know. But they will listen
to offers.”
| "The
longer a home has been for sale, the more likely it
is to sell for a lower price. " |
|
You can use this question for any product. It doesn't have
to be real estate. No matter what you want to buy, you can ask
the reason for the price. It works in dress shops, it works
in hotels, it works everywhere. All you say is, “Why are
you asking this price?” And, if there is any chance of
a reduction, you will get it.
Incompetent agents assume that a question about the price means
the price is too high. As most agents want to lower the price
to make a sale, they will admit that the price is high. They
will try to get it cheaper for you. They won't realise that
you may buy at the price being asked. Buyers often say the reason
they didn't pay more for a home is that “the agent didn't
ask for more.”
However, the best agents answer this question by saying: “They
are asking this price because... [points out the positive features
- location, condition and so on].” End of answer.
-
“Why are they selling?”
This is where incompetent agents reveal the sellers' confidential
reason for selling. The answer will be something like, “Oh,
they are getting divorced,” or “They are in a bit
of financial trouble,” or “They have bought something
else and they need to sell this to pay for the other place.”
It almost defies belief that a professional person could reveal
such details. When you know that the sellers are forced to sell,
who can blame you for offering a lower price?
The best agents answer this question by saying: “They
are selling for personal reasons but I know they are serious.”
End of answer.
-
“How long has it been For Sale?”
The longer a home has been for sale, the more likely it
is to sell for a lower price. The perception is that the owners
will be getting desperate and will accept a low offer. Often
this is true. The incompetent agent will answer this question
by saying something like, “Oh, it's been on the market
for a while but they will listen to offers now.” The seller
is again vulnerable to a low offer.
The best agents will answer this question by saying, “It
has been for sale for six weeks (or however long) but we don't
expect it to be for sale much longer.” The seller is protected.
-
“What will they take?”
This is where the incompetent agents really cost the sellers
thousands. Their answers to this question can be incredibly negligent.
 |
| "Incompetent
agents always reveal the sellers' lowest price . " |
|
Assume the home is priced at $250,000. One of the most common
responses goes something like this: “Oh, they did have
an offer of $230,000 which they accepted, but the buyers found
something else, so I know you can get it for $230,000.”
If the home is what you want and you can afford $250,000, the
agent has just handed you at least $20,000 of the sellers' money.
Incompetent agents always reveal the sellers' lowest price
in response to the “What will they take?” question.
The best agents will answer this question by saying: “Well,
I know they will take the asking price. Did you want to buy
it?”
These four questions show how incompetent agents under-sell
homes. As a buyer, you can ask many more questions. Agents will
keep giving you information which helps you.
 |
| The above is an extract
from the book Real Estate Mistakes.
To read more extracts please click
here.
To order, please click
here. |
|
Contact
us to help you find your dream home...
|